Colors have influence and when used correctly, can make a positive impact on your business graphics and website. Take for instance restaurants; many restaurants use bright colors like red, orange, and yellow because these colors are associated with making people hungry.

Red is associated with power and, according to the graphic design industry, induces people to make purchases.

Like red, yellow tends to grab people's attention.

Green is a sign of health; healthy eating and lifestyle, and of course "go green" and recycle.

Brown and Orange symbolize holidays, home, comfort, and eating.

Black is a sign of self-confidence and allows brighter colors to really come alive.

While every color has many associations, an important fact is that whatever color scheme you decide to go with for your website and business graphics, you will want to be consistent. Consistency helps with the identity of your business which will help people remember your business.