Custom Designed Brochures - Do they really work? If designed correctly, absolutely yes. A custom brochure should correspond with your business card. Each should complement the other.  While your business card has the business name and contact information, your brochure expands on your business products and services. There are some do's and don't s when designing a custom brochure.

One of the biggest mistakes in designing a brochure is to add too much information. People lose interest quickly, so keep the information in the brochure clear and concise - smaller and shorter is better.

Your front cover needs to entice the reader to open the brochure. While not every business can, one of the ways to get the reader to open the brochure is to use the word FREE!

Keep in mind that most businesses offer free consultations or free estimate. Go outside the norm; offer something in the brochure truly free like "Free with purchase" or "Get one Free month service."

If it is not possible to use the term free in your brochure, you could offer something like "No Up Charges for After Hours or Weekend Calls" or "Look Inside For A Valuable Offer" and for new customers you can offer a one-time discount - big or small it's up to you. The point is to entice the reader to open and read your brochure and call you.

Now that you have them opening your brochure, you need to design an effectice custom brochure. The first rule of thumb is to keep each area of discussion short and concise.